The X of Your Dreams

Yesterday I was idly curious about what people considered desirable. I'd already concluded that we're not going to see a giant rush to discover Truth. So what is interesting to the average person?

I searched Google for the phrase "of your dreams", including the quotes. This gave me numerous hits, such as “the woman of your dreams” or “the car of your dreams”. The first few pages of hits let me compile a list.

It seems obvious in retrospect, but at the time it only gradually dawned on me that my list of words could be organized in terms of Abraham Maslow's Hierarchy of Needs, with a slight amendment inspired by Viktor Frankl.

Here, then, are the key desires of the human race, as revealed by Google:

Physiological Needs:  body, massage
Safety: home, land, city, apartment, bathroom, kitchen
Love and Belonging: boy, girl, man, woman, child, honeymoon, wedding;
dog, horse, sheep; bar, bartender
Esteem: job, career, team; high school, college; manager; website;
life, lifestyle; airport, bike, car; dress
Self-Actualization: power, wisdom, world, temple, meaning, mirror, color, direction
Transcendence: holiday, weekend, event, journey, resort, music

Yes, there actually was a highly-ranked link for “the dress of your dreams.” I'm not sure if I've listed “the massage of your dreams” in the right place. I was a bit surprised at how popular sheep are.

If you're compassionately curious about what motivates people, or if you're planning a marketing campaign and want to appeal to basic needs, now you have an objectively-derived list of what people think is important.

There are, of course, other ways to make such a list. I suspect, though, that they will usually show a similar conformity to the famous Maslow Pyramid.

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